The career of public relations is for those who have excellent communication skills and who are well versed in meeting new people and communicating with them. This is a work area where you have to know the mood of your listener and turn it into your side.
In the city of Mexico in August 1978, the first meeting of public relations organizations around the world defined public relations in this way - "To analyze public relations trends, launch their possible outcomes, consult organizational leadership, and implement schemes. There are such art and social science that takes care of the interests of both the organization and the people. “It is an important task to know, understand and influence people, through which through various media means you create a right and wrong image of a person or institution in the general public.
Step by Step Process:
In the course of public relations, you develop skills to understand public dialogue and psychology of people who will be helpful in the exchange of information. Its purpose is to understand the needs of people and their communication needs. Most courses resemble or are contained in the public communication curriculum and emphasize the need for developing communication potential with all the technical knowledge. Here simplifying technical knowledge is a daunting task.
The following topics are covered in most public-relations courses:
- Introduction to public communication
- History of print media
- Electronic media and photography
- International Dialogue and Human Rights
- Importance of information technology in the public sector
- Studying Human Needs and Psychology
There may be a slight difference in the curriculum on the basis of college or university, but all the subjects are almost the same as the above-mentioned topics.
Debut
If you want to be a career in this field, then you will first have to make a list of the colleges that run this course and also keep in mind how college content is like this. It would be preferable to enroll in colleges running public communication courses as these media assisted in communicating with professionals. After schooling, you can get a Bachelor in Public Communication and Post-Graduate Degree in Public Dialogue. Apart from this, after graduation in any subject, you can also post-graduate in Public Relations. Some institutes also operate diploma courses.
Is this the right career for me?
To know whether a public relations career is right for you, you need to know how skillful you are in talking to people and how much you are passionate about working with the media. If you are an avid reader and keep an eye on daily news and events, then the course of public relations and public communication can be the right choice for you, and if you are interested in technical topics, then you can apply for computer science, science, finance and Can make careers in an area like accounting. But then the PR course is helpful in increasing the communication potential of all. The pay scale of PR Professionals would be as good as any marketing or IT professional.
Scholarship:
You can also get education loan from various banks for the course. You can repay this loan either after doing a job or after completing studies. Nationalized banks such as State Bank of India give loans up to 7.5 lakhs.
Employment opportunities:
There are immense possibilities in various industries for PR professionals who have an excellent level of communication and the ability to explain to the people. Advertising agencies and marketing companies are always looking for good PR professionals. Many PR professionals take a course in photography or visual communication while doing PR course so that they get a job easily in film-making companies.
Pay scale:
According to the educational level and your qualification, you can initially get 15,000 and above. If you start your career as a CEO in a company, you may get 4 to 5 lakh annual salary. If you start a career as a marketing professional in the marketing or ad agency, then you can get an annual pay of Rs 3.5 lakhs. On the other hand, if you start as an anchor in a news channel, then you may get a monthly salary of 30000 or more. But to work here you must always be ready to work in the shift and travel to different places. If you start a career in technical or corporate communication with an IT company, you can easily get 25000 monthly salaries. You can also apply for sales or business development positions. It is necessary that you have excellent selling and communication skills. Actually, there is no shortage of opportunities in this field.
Demand and supply:
The demands of professionals with good communication are in almost every industry. For example, when choosing companies for HR professionals, software professionals, for example, companies also consider Communication skills as a factor. There is always a lack of good English-speaking professionals in India compared to demand. However, in the last few years English level has improved, so even students from government school can speak good English. So the competition has increased.
Market watch:
The development of PR Profession has been unique in the last few years. Due to the opening of new TV channels, news channels, IT companies, BPO / KPO, demand for PR Professionals is at the highest level of their industry. There is a lot of demand for PR professionals in other areas such as hotels, shipping, and logistics. They can get posts from the receptionist to lobby manager and sales manager. In the past few decades, ad agencies have also developed incomparable development. Being a public relations officer in various government departments and companies can also be a good option. You can also work to manage the public profile of some big and rich people. Hence at this time, the market for PR Professionals is his choice.
International exhibition:
Professionals are employed in many large-scale marketing positions in many countries. Especially in America, there is immense potential for communication professionals. Many Indians are doing well by establishing a website and an ad agency.
Positive / Negative Aspects:
Affirmative
- Students with good communication skills are in demand everywhere. Therefore, employment opportunities for PR Professionals are very good.
- Scales are just as good in other areas as professionals.
Negative
- Some PR professionals continue to change companies continued to make more money, which cannot provide stability to their careers.
Role and Designation:
Public relation is a part of mass communication based on the subject. Corporate Communication, Technical Communication etc. are also similar topics. Actually, all these topics are related to each other. Therefore, for PR Professionals, there are immense possibilities of a career in every field, but just need to learn more and more with just over time.
In addition to these companies, you can apply for IT companies. Since these companies are also employing corporate professionals who have experience in the PR field nowadays. You can also apply in the news and other big channels.
Tips for getting employment:
To make a career in public relations, you can follow the following suggestions:
- Apply for at least 7 to 20 companies.
- Choose between interviews and exam dates.
- Be prepared to talk as much as they want professionals with unique communication skills.
- Get a flexible approach to the issue of salary at the beginning of the career.
- Ensure the desire to work in that company as well as to improve and improve people's skills in the company you have applied.
- Before going into the interview, do thorough research on the company and its business.
